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YOUR MARKETING COACH

Hi, I’m Ashley.
Let’s see what’s possible.

A product thinker, marketing leader, builder, and the person who asks how all the pieces connect.

My work spans 20+ years across product, user experience, marketing, and growth. I’ve worked with enterprise teams and founders, and built products and businesses of my own.

That range shapes how I approach marketing. The message matters. So does the offer, the experience after someone clicks, the first useful moment, and the reason they come back.

Explore my full portfolio
Ashley Kays, founder of Waymaker and MarketingCoach
EXPERIENCE THAT INFORMS THE WORK
20+

Years connecting the dots

Across product, design, marketing, and customer experience.

25,000+

Learners at CodeTeachers

Experience building and growing an education platform.

0 → 1

Builder, as well as advisor

Founder of Waymaker, bringing ideas into working products.

Background and project details: Ashley Kays’ portfolio ↗

Big-picture thinking.
Practical next steps.

MarketingCoach is where I share focused advice, useful tools, and ways to work together. For broader product builds and implementation, Waymaker Agency brings the pieces together. For building something of your own, there’s Waymaker.

A LITTLE CLARITY GOES A LONG WAY

Let’s make your
next move count.

Tell me what you’re working on. We’ll find a sensible place to start.

Book a free discovery call 15 minutes · A conversation about fit