01
STRATEGYThe one-page marketing plan
One audience. One offer. One channel. A plan you can actually use.
Download freeGOOD MARKETING STARTS WITH A CLEARER PLAN.Get the free 30-Minute Marketing Reset
YOUR AMBITION. A LITTLE EXPERT DIRECTION.Less guesswork.
Real experience. In your corner.With Ashley Kays · Founder of Waymaker
Less guesswork.
More growth.
You’re building something worth believing in.
Let’s get the right people to believe in it, too.
Practical marketing strategy, hands-on help, and honest advice for founders and small teams ready for their next chapter.
Real experience. In your corner.With Ashley Kays · Founder of Waymaker
BIG IDEAS. REAL CONVERSATIONS.A NOTE FROM YOUR MARKETING COACH
“You don’t have to do
all the things.
Just the right next thing.”
Strategy with substance✳AI with intention✳Marketing with momentum✳A human in your corner
Walt Disney WorldNCRSEPHORAWYNDHAM<codeteachers>
Selected brands from Ashley’s product, UX, and marketing career.START WHERE YOU ARE
What’s on your mind?
You don’t need to know the name of the service.
You just need to know what feels stuck.
01 / FIND YOUR FOCUS“I’m doing a lot.
“I need the right people
“Can AI actually help
“I’m doing a lot.
Is any of it working?”
Find the gap between activity and results.
Get a fresh perspective 02 / MAKE IT CONNECT“I need the right people
to find me.”
Sharpen your message and your path to customers.
Build a clearer plan 03 / GET SOME TIME BACK“Can AI actually help
with all of this?”
Make it useful in the work you already do.
Put AI to workEXPERTISE, WITHOUT THE OVERWHELMA thinking partner.
A thinking partner.
A doing partner.
Whether you want direction, a second set of eyes,
or someone to roll up their sleeves.
FIND YOUR NEXT MOVE
The Growth Fix
A fresh set of expert eyes on the problem keeping your marketing stuck.
From $997Focused working session
BUILD YOUR CONFIDENCE
Marketing coaching
Practical guidance for the decisions, campaigns, and skills you want to own.
From $750Coaching & team training
BRING IT ALL TOGETHER
Your growth system
Connect your positioning, acquisition, and conversion into a clear plan of action.
From $2,500Strategy & implementation
Clear scope. Agreed pricing. A next step you understand.
GOOD TOOLS. NO GATEKEEPING.A little less blank page.
A little less blank page.
A little more let’s go.
Practical, printable tools to get your thinking
out of your head and onto paper.
02
LIFECYCLEFind the gaps in your customer journey
Follow the path from first impression to repeat customer—and find the missing steps.
Download free03
AI + MARKETINGA better brief for your AI partner
Give AI the context, evidence, and boundaries it needs to help you.
Download freeYOUR COACH. YOUR COLLABORATOR.HI, I’M ASHLEY.I see the big picture.
I see the big picture.
And the missing piece.
I’ve spent 20+ years connecting product, design, marketing, and growth—from enterprise teams to businesses built from scratch.
I created MarketingCoach to bring that experience closer to the people doing the work. We’ll connect what your customers need with what makes your business worth choosing.
A little more about meTHE FIELD NOTESWorth a read.
All advice & ideas Worth a read.
Even better put to work.
FIELD NOTE / 01Follow the
customer.
Before you buy more traffic, follow one customer.
Read the field noteFIELD NOTE / 02Better input.
Better output.
Your AI needs a better brief. Start here.
Read the field noteFIELD NOTE / 03Welcome is
just the start.
A welcome email isn’t an onboarding strategy.
Read the field noteTHE MARKETING FOUNDATIONS & GROWTH PLAYBOOKLearn the language.
Learn the language.
Understand the levers.
0-to-1 marketing, SEO, AEO, social, PPC, activation, retention, and the numbers behind growth.
Let’s make your
next move count.
Tell me what you’re working on. We’ll find a sensible place to start.
Book a free discovery call 15 minutes · A conversation about fit