Give it a job with boundaries
Replace “write me a marketing strategy” with a defined task. For example: “Help me outline three email angles for new trial users who have not completed their first project.” Specify the action you want the reader to take and the information the draft is allowed to rely on.
Provide evidence before asking for ideas
Share approved product facts, anonymized customer language, common objections, and examples of your tone. Label assumptions separately from known facts. Remove personal and confidential details unless your organization has explicitly approved the tool and its data handling.
Ask it to identify missing context
Before drafting, ask: “Which missing facts would most change your recommendation? Do not invent customer quotes, features, prices, or performance claims.” Answer the material questions, then request a small number of distinct options with an explanation of the tradeoffs.
Make review part of the workflow
Check accuracy, specificity, brand voice, audience fit, and whether the next action is clear. Open every source that matters. A polished sentence can still be unsupported. Have a responsible person review content before it goes into a live campaign.
A prompt to adapt
“Using only the approved facts below, draft three email concepts for [audience] who struggle with [problem]. The objective is [action]. For each concept, include the customer tension, message, supporting evidence, and CTA. Flag missing facts and unsupported assumptions. Keep the tone [description].”
Your next move
Use the AI campaign brief in the free toolkit for one real task this week. Compare the time spent drafting and reviewing with your usual process. Keep the workflow only if it improves the work.