THE GROWTH SCENARIO PLANNER

Start with the outcome. Work backward.

Account for expansion, contraction, churn, and reactivation before deciding how many new customers and visits you need.

Your assumptions

Illustrative defaults. Choose one period, one currency, and matching cohorts.

Starting MRR ($)Target ending MRR ($)Opening-cohort expansion ($)Reactivation outside opening cohort ($)Opening-cohort contraction ($)Opening-cohort churn ($)MRR per new account ($)Opportunity-to-customer rate (%)Lead-to-opportunity rate (%)Visit-to-lead rate (%)

SCENARIO / NOT A FORECAST

Revenue you need to add

$20,000

New MRR required after existing-customer movements.

Gross revenue retention: 90.0%
Net revenue retention: 102.0%
Net change in MRR: $25,000
Scenario MRR growth: 25.0%
Ending annualized run-rate: $1,500,000

Work backward to traffic

New customers: 40
Qualified opportunities: 200
Leads: 800
Relevant visits: 20,000

Counts round up at each stage. Whole-account ending MRR: $125,000.

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